Selfridges Advent Calendar 2025 – Price, Contents and Review

Selfridges Advent Calendar 2025: Price, Contents, Review & Worth It?

How much does the Selfridges Advent Calendar 2025 cost?

Price: £250

Total Value: £1,136

Days: 25

Full-Size Products: 24

The Selfridges Beauty Advent Calendar 2025 costs £250 but contains products worth £1,136 – a 78% savings on retail value.
It includes 24 full-size products out of 25 doors, making it one of the most generous luxury calendars.
The calendar sold out quickly after its September 2025 launch and is currently unavailable from official channels.
Expert reviews (Grazia, The Independent) generally praise the value and product curation but note that stock is limited.
The price remained unchanged from 2024 despite an increase in product value (£1,136 vs £1,094 in 2024).
Some sources cite a total value of £1,146, though the official Selfridges page states £1,136.

Detail	Value
Retail Price	£250
Total Value	£1,136
Number of Days	25
Full-Size Products	24
Launch Date	September 2025
Current Availability	Out of stock

When did the Selfridges Advent Calendar 2025 go on sale and is it still available?

According to Selfridges official product page, the Beauty Advent Calendar 2025 launched on September 1, 2025. Within a short period, it sold out completely. The page now shows the calendar as “currently unavailable.”

Stock depletion was swift, as reviewers had anticipated. Grazia Daily noted that the calendar “always flies off shelves,” urging readers to purchase soon after the availability announcement. The The Independent’s review also highlighted the limited stock.

What to do if you missed it

Selfridges has not announced a restock for the 2025 edition. Their main advent calendars page currently notes that next year’s calendars will return in September 2026. Setting a reminder for that month and signing up for Selfridges email newsletters may help secure one early.

What is inside the Selfridges Advent Calendar 2025?

The calendar contains 37 beauty items in total: 24 full-size products and 13 travel, sample, and deluxe sizes. Of those, 35 to 36 products are exclusive to Selfridges, meaning they cannot be found through other retailers.

Which brands are featured?

A wide range of luxury and prestige brands appear in the lineup. Confirmed names include Charlotte Tilbury, REFY, Jo Malone London, Creed, Color Wow, Augustinus Bader, Murad, Laneige, Fenty, Elemis, Charlotte Mensah, Drunk Elephant, Hourglass, Tatcha, Morphe, and MAC.

What are some of the standout products?

Color Wow Dreamcoat Spray
Jo Malone English Pear & Freesia Cologne (30ml)
Lisa Eldridge Enhance and Define Lip Pencil in Fawn
Augustinus Bader Rich Eye Cream (valued at £82)
Drunk Elephant B-Goldi Brightening Serum
Hourglass Ambient Lighting Blush
Laneige Lip Sleeping Mask Berry
Creed Eladaria Eau de Parfum (10ml)
Charlotte Tilbury Airbrush Flawless Setting Spray
Elemis Dynamic Resurfacing Facial Pads
Huda Beauty Faux Filler Jelly Oil
Amika The Kure Shampoo & Conditioner

Full list not public

A complete day-by-day contents list has not been published by Selfridges or any major review outlet. The highlights above come from early unboxings by Grazia and The Independent, but the exact product for every door remains unconfirmed.

Is the Selfridges Advent Calendar 2025 worth the money?

Expert reviewers give the calendar 4.5 out of 5 stars. The verdict from both Grazia and The Independent is that it represents outstanding value for anyone interested in luxury beauty products. With 24 full-size items from premium brands and 35 exclusive products, the £250 price tag delivers roughly four and a half times the cost in retail value.

What reviewers liked

Exceptional value proposition (4.5x the purchase price)
24 full-size products provide months of beauty essentials
Impressive array of prestigious, luxury brands
35 exclusive products found nowhere else
High-quality skincare, haircare, fragrances, and makeup across diverse categories
Same price point as 2024 despite increased value

Minor drawbacks noted

Packaging design identical to 2024 (same pink and gold embellishments, no new accents)
High upfront cost (£250), though justified by overall value
Limited stock availability

No sales expected

Because the calendar sold out almost immediately after launch, it is extremely unlikely to be discounted during Black Friday or other sale events. Any offers you see on secondary marketplaces likely come with inflated prices and no guarantee of authenticity.

What is the timeline for the Selfridges Advent Calendar 2025?

September 2025 – Selfridges Beauty Advent Calendar 2025 launched officially on September 1.
Shortly after launch – The calendar sold out and was marked “currently unavailable” on Selfridges.com.
September 2026 – Selfridges’ category page indicates that next year’s advent calendars are expected to return (per Selfridges Beauty Advent Calendars category message).

What is known and what remains uncertain about the Selfridges Advent Calendar 2025?

Established information	Information that remains unclear
The official price is £250.	Exact restock dates are not announced; Selfridges only notes next year’s calendars returning in September 2026.
The total value is stated as £1,136 on Selfridges.com.	The complete day-by-day product list is not publicly available; reviews highlight select brands but not every item.
The calendar has 25 doors and 24 full-size products.	Whether the calendar will be discounted during Black Friday or other sales is unknown – it sold out before any major sale events.
The 2025 edition is currently out of stock on Selfridges.com.	The precise number of calendars produced is not disclosed.

How does the Selfridges Advent Calendar 2025 compare to other luxury calendars?

Selfridges is one of the most prestigious UK department stores, and its Beauty Advent Calendar is often considered a benchmark for luxury beauty calendars. The 78% value-to-price ratio is competitive, often exceeding similar offerings from Harrods, Liberty, or Net-a-Porter. This year’s calendar features 24 full-size products, a move that many users prefer over sample-heavy calendars. The quick sellout indicates strong demand; securing one requires early purchase or preorder alerts.

What do expert reviews say about the Selfridges Advent Calendar 2025?

“Selfridges’ 2025 Beauty Advent Calendar has launched and we got our hands on it to determine if it’s worth the purchase.”

– Grazia Daily

“Selfridges beauty advent calendar 2025 · Price £250 · Worth £1136 · Number of days 25 · Number of full size products 24”

– The Independent

Both outlets agree that the calendar offers exceptional value, with the main caveat being its very limited availability. They recommend acting fast if you want to secure one for the 2026 edition.

Is the Selfridges Advent Calendar 2025 worth buying?

If you are interested in luxury beauty products and can act quickly when the 2026 edition launches, this calendar is widely considered a very tempting deal. The combination of 24 full-size items from premium brands, exclusive product access, and the maintained £250 price tag makes it a standout purchase. For a deeper look at the product selection and value, see our Selfridges Beauty Advent Calendar 2025: Comprehensive Review and Selfridges Beauty Advent Calendar 2025 value and contents.

Frequently asked questions

Can I still buy the Selfridges Advent Calendar 2025 anywhere else?

Officially it is sold out at Selfridges. Resale platforms (e.g., eBay) may have listings, but prices are likely inflated and authenticity is not guaranteed.

How does the 2025 edition compare to the 2024 Selfridges Advent Calendar?

While detailed comparisons are scarce, the 2025 edition retained the £250 price and similar value proposition. The 2024 calendar also sold out quickly. Specific product differences are not documented.

Is the Selfridges Advent Calendar 2025 available in stores?

It was available on Selfridges.com and likely in Selfridges physical stores during launch. Currently it is out of stock online; in-store availability is unconfirmed.

What is the return policy for the Selfridges Advent Calendar?

Selfridges standard returns apply. Since the calendar includes beauty products, opened calendars may not be returnable for hygiene reasons. Check Selfridges returns policy for details.

How many full-size products are in the calendar?

The 2025 edition contains 24 full-size products out of 25 doors, plus 13 travel, sample, and deluxe sizes – totalling 37 items.

Will the Selfridges Advent Calendar 2025 be restocked?

Selfridges has not announced a restock for the 2025 edition. Their category page advises next year’s calendars will return in September 2026.

Are any products in the calendar exclusive to Selfridges?

Yes, 35 to 36 of the products are exclusive to Selfridges, meaning they cannot be found through other retailers.

What is the best way to secure a 2026 calendar?

Set a reminder for September 2026, sign up for Selfridges email newsletters, and follow deal forums for potential restock alerts. Being ready at launch is crucial.